About the project
For the past 5 years, Bluebeam Software participated in promoting Women in Construction Week (WIC WEEK). I led our creative team through concept, content gathering, production and created the digital marketing plan.
Content was localized into 6 languages featuring women from the construction industry with videos and graphics across 4 social platforms and the Built publication.
Inspired by the 2021 theme, we brought in elements and colors of the WIC Week logo to show support while still making our campaign look unique. We highlighted 7 women featured earlier in the year on Built and combined their assets with our own interview footage and photos.
From the interviews we incorporated inspiration quotes into the campaign artwork as well as their soundbites into promo videos and Instagram and Facebook stories. We launched 4 articles during WIC Week highlighting previous stories from earlier in the year as well as 3 new inspirational women.
