Role:  Creative Director

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Challenge:  Ancestry wanted to maintain the series’ momentum while increasing production quality, more dynamic opportunities for motion design, and celebrity ah-ha moments. 

 

Result:  I led the creative direction for the final three episodes and served as VFX supervisor on set to ensure visual effects, graphics, and editing would go smoothly. I collaborated with the client and our internal account team to brainstorm key episode moments. Ancestry was very happy with our workflow, communication, and episode delivery and engaged us to develop three other YouTube series.