Challenge:  To appeal to Millennials’ nostalgia and attract young Gen Z gamers, Activision wanted to create social hype to promote the long-anticipated game Crash Team Rumble from the Crash Bandicoot franchise. 

 

Action:  As the creative director at XX Artists Agency, I collaborated with our internal strategy and social teams to ideate and plan new tactics, managed the client relationship and creative reviews, acted as post-production supervisor for on-set shoots and live event capture, and oversaw the creation of all static and motion social assets.

 

Result:  Activision was very impressed with our communication and creative reviews, ability to respond quickly to requests, and pivot tactics based on corporate reviews.