Challenge: Bluebeam’s “No Limits” sponsorship of a race team on the RedBull Global Rallycross circuit lacked visibility to the general public, company customers, and internal employees.
Action: With a limited program budget for travel, I implemented an organic social strategy and ran the social account, planned the content calendar, streamlined the video production process, oversaw the creation of all assets and the graphics package, and set up internal awareness programs.
Result: Remarkable 900% organic social account growth over 2 years.
About the project
Before each race, I met with my videographers, editors and the host to craft the storyline we wanted to capture. We prepped for the latest series news, location history and driver interviews. All US footage and photography was shot by our in-house staff and brought back for editing and graphics. I gave feedback on each edit and delivery of the graphics.
For Instagram, I managed the Bluebeam Rallycross account, wrote social copy and executed digital marketing strategy. I mentored my team through concepting and creation for social media assets that included themed reels, exclusive driver interviews, behind the scenes as well as unique photography and graphics animations.
