Role: Producer, Motion Designer
Challenge: Xbox’s brand is instantly recognizable, but these program projects called for pushing past the boundaries of its familiar green-and-black scheme while delivering assets for promotion and efficient creative templates to Xbox’s internal marketing team.
Result: In my dual role, I combined production leadership with creative execution. As the producer, I partnered with the studio owner to bid the project, set and managed deadlines, coordinated freelancers, and guided Xbox leadership on implementing creative templates for their internal teams. As the motion designer, I brought boldness to the work, contributing to a suite of assets that pushed the program branding into new creative territory while maintaining iconic recognition.
About the project
Indie Selects
This project focused on expanding Xbox’s Indie Selects program with a new evergreen consumer promo for tradeshows and social use. A catchy, game play highlight using motion design transitions to communicate the messaging for the program and represent the originality that is indie games.
As the producer, I handled project bidding, schedules, deadlines, managed client expectations and freelancer communications to ensure seamless execution.
As the motion designer, I assisted the creative director in bringing their hand-sketched storyboard vision to life through animatics, which were then presented to the client. Ultimately crafting their intentionally quirky world with 3D camera moves and objects juxtaposed against a stop motion feel for the textured characters moving in 2D motion.
Free To Play NOW
Xbox launched a new program, Free to Play Now, to spotlight free play days and free-to-play games. I helped shape its visual identity with a toolkit of templates, videos, and static assets for use across social platforms.
In my producer role, I guided the bid, managed scheduling, and client communications to keep production moving.
On the creative side, I collaborated with the creative director and crafted dynamic animations in After Effects, 15 mogurts for Premiere and 15 Photoshop templates that Xbox Marketing could update seamlessly with new game art for social platforms and YouTube.
Anime Month
Anime Month celebrates anime-inspired games, events, movies, and TV on Xbox, and this year the client wanted to turn an Xbox controller illustration into the centerpiece of the campaign’s visual identity.
I supported the project as the producer, managing deadlines, client communications, and freelancer coordination to keep the project on track.
As the motion designer, I animated the illustration in a 3D After Effects space, creating dynamic transitions with text that were placed in between an energetically edited anime highlight video.
